You have succeeded in attracting your ideal customers via quality SEO strategies. The question now is, “Now What?” Now that you’ve attracted them to your website, the next thing you do is to seal the deal. To accomplish that, you need to give them what they’re looking for in a way that makes your brand unique.
There’s one method that will help turn your website visitors into paying customers and that is Conversion Rate Optimization. Conversion Rate Optimization (CRO) is the act of increasing the percentage of users who perform a desired action on your site. Desired acts can include anything from signing up for a newsletter to purchasing a product.
To succeed with CRO, you’ll need a clear strategy that offers clarity and differentiates your brand from your competitors. These 8 tips below will help bring your brand success via CRO. Let’s dive in, shall we?
Make Your Web Design Simple
People these days look for information that is clear and to the point. This could not be more true when it comes to your web design. You never want to have your visitors go through a maze when searching for information on your site. That is a good way to harm your bounce rate which we don’t want at all.
When making changes to your design, you want to keep it simple for your visitors. This means to make their search in as few clicks as possible. You also want to remove any unnecessary links or design elements from your navigation bars and copy. This will help make your page short, simple, and to the point for your visitors. This will help give your visitors a great user experience and increase the likelihood of them converting.
Add Testimonials & Reviews
Nothing helps build consumer confidence in your brand than what people like them have to say about you. That is why it is essential to include testimonials and reviews on your page. Adding them will help make big-time improvement in conversions – even up to 400% as in this case. You can also add logos of companies who do business with you and trust your brand. This will also help build consumer trust in a big way.
Don’t Have Too Many Form Fields
One thing you never want to do when trying to turn visitors into customers is having too many form fields. In many instances, this is a big turn off with many people asking for more fields than they’re willing to give. That’s why you need to limit your fields to only the essential ones needed to accomplish your end goal. Taking this step will help you improve that conversion rate while opening the door to future opportunities.
Have A Strong Call To Action
Do you know what else will help improve your conversion rate? Taking even a few minutes to work on your call to action (CTA) copy. Generic CTAs like “sign up” won’t give you the best results in terms of conversions. You need CTAs that paint offers in a positive light. CTAs that start with the word “Yes” such as “Yes, Give Me [Offer]” help accomplish that. In the end, you’ll make it more likely to improve on getting your visitors to convert.
A/B Test Your Headlines
Headlines make a big difference in whether people decide to read more or not. That is why you need a headline that is to the point and helps engage consumer interest. A great way to ensure that your headlines lead to success is to perform A/B Tests on each.
A/B Testing (or Split Testing) is the practice of showing two variants of the same web page to different visitors at once and then comparing which one converts more. It is advised that when deciding between headlines that you experiment with variants like tone, length, and use of statistics or numbers. This will help give you a better idea of which headline type resonates best with your audience.
Offer One Clear Path For Your Visitors
Another great way to put your brand on a path towards increased conversions is offering your users only one path. That means have a clear, predetermined roadmap for your website visitors that leads to only one action. Work to avoid any distractions and stick to only including what your visitors need to know.
Always great to use visual cues like arrows that point to the end goal you want your visitors to take. On top of that, resist any thoughts of adding more than one choice. These actions will help visitors see the path you want them to take as clear and to the point. This helps make it more likely that they’ll do business with you in the end.
Offer Guarantees To Help Build Trust With Your Audience
When it comes to conversions, trust is a major factor. Oftentimes, customers feel uneasy when they’re about to click the Buy button. That’s why you need to work to make your site one that is trustworthy for your online visitors. A great way to do that is adding trust seals like McAfee Secure to your website. 48% of users were more likely to trust a site they’ve never heard of if it had guarantee seals. Taking this step will help remove any doubt users may have and makes it more likely that they’ll click Buy.
Use Colors That Best Compliments Your Brand’s Message
One key detail that gets overlooked when it comes to CRO is color usage. Who doesn’t love colors? Colors contain messages, evoke emotions, and encourage action. For example, the purple color is seen as wise, creative, and imaginative as Yahoo is known to be.
Not only do colors work wonders in encouraging action from users, they also help complement your web design. This will help encourage visitors to stay longer on your site. The longer you keep their attention, the more likely that they’ll convert into paying customers. With that said, always make color usage a part of your CRO strategy.
Quality CRO Makes Your Brand Unique In Your Own Way
There is no doubt that CRO will help bring you success in such diverse ways. It helps your brand stand out amongst the crowd in your own unique way. On top of that, you’ll be turning those visitors into customers while growing your brand in a big way. With all that being said, always take time to invest in your CRO strategy. It will pay great dividends for your brand in the long run
What do you feel is essential in helping make your brand’s CRO strategy a success? How do you feel about CRO being a crucial part of your overall Digital Marketing strategy? Please feel free to share this blog post and share your thoughts below.